Let me start off by clarifying that this post is not a razor review. It's just a few of my thoughts on Gillette's ever more "creative" marketing machine. By now you're likely wondering, why is there a photo of an HDTV on a razor review website? Let me tell you why. Gillette seems to have decided that you need to shave with a high definition TV. Whoops, I misspoke. I meant to say that Gillette has decided that you need to shave with high definition blades. Now I consider myself a relatively informed shaving enthusiast, but I have absolutely no idea what a "high definition blade" actually means. Perhaps if Gillette included an HDMI cable or a Blu-Ray player with my razor purchase it would actually make sense! Take a look at this Gillette Mach3 Sensitive commercial spot which was just released in February 2013 to catch my drift:
According to AdWeek, Gillette spends about $800 million per year on media to promote its brand worldwide. That's a lot of money. But as an occasional Gillette customer, I'd rather they spend it on research and development to make a razor that actually lasts longer.
Have you tried the Gillette Mach3 Sensitive? If so, make sure to submit a review here on Razorpedia.