As I mentioned in my prior post "Why We Launched Razorpedia: Reason #1," we found that over 50% of consumers are dissatisfied with the price of their current razor and replacement blades. So how do we solve that? The way Patrick and I see it, there are three likely ways to lower shaving costs:
1) Find cheaper razor alternatives on the market.
2) Find the lowest cost retailer of replacement blades.
3) Try out less expensive classic shaving methods such as using double edge (AKA “safety”) or straight razors.
We have since done all three, but we have initially built Razorpedia to pursue the first two ways to save money on shaving. We found that there are numerous other companies on the market that make and sell good quality razors and replacement blades at much lower prices than the mainstream brands.
For instance, Dollar Shave Club’s “Humble Twin” razor is 84% cheaper per blade than Gillette’s Fusion ProGlide Power blades, even including shipping costs! The issue is that nobody even knows about these alternatives. One of the main reasons for this is that these razors can generally only be purchased online. However, we found in our market research survey that less than 6% of consumers have ever purchased razors or replacement blades online (see chart above). The actual figure is likely even lower because our survey was conducted predominantly with young, web savvy individuals who grew up comfortable with e-commerce.
That brings us to our second discovery: regardless of brand, razors and replacement blades can be purchased at meaningfully lower prices online than in brick and mortar stores. Beyond that, prices between online retailers vary significantly, even for the same product. We found that prices for the same exact blades varied by up to 30% depending on which online retailer you use (see chart above). It would be easy if one particular retailer always offered the lowest prices, but this isn’t the case either. Depending on the particular product, as well as the day you are buying, your replacement blades may be cheapest from any one of the retailers we track.
That’s why we built Razorpedia. We aim to eliminate the search process to give you the confidence to find the absolute cheapest place to buy your favorite brand of razors online. We encourage you to check our site every time you need to buy replacement blades because blade prices are continuously changing.
Want to save money on shaving? Make sure to follow us on Facebook and Twitter and then tell your friends about us!